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Norco Valence C SL Dura-Ace Di2
$9,999.00
Aboard Norco's Valence SL Dura-Ace Di2, you will have comfort, you will have performance, you will reel in the horizon. With comfort and performance comes confidence—and with confidence comes the ability to ride long. Norco blends the ultra-stiff Power Chassis frame design with ARC Endurance rear triangle and fork for the ultimate in smooth, luxurious ride quality. Down below, full-carbon hoops from 3T roll like sweet, sweet music, tracking perfectly through the corners atop high quality Clement tires. Your fingers will feel at home intertwined with Shimano's Dura-Ace Di2 controls, where 22 clean-shifting, completely electronic gears and hydraulic disc brakes await your command. A cockpit from 3T will serve as your ride HQ on those excursions into the unknown, and a svelte Fi'zi:k saddle supplies ample comfort and support as you log the hours.
Norco Tactic SL Disc Red eTap
$8,999.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. SRAM RED eTAP highlights this race-winning build with precise electronic shifting paired to powerful hydraulic disc brakes, and semi-aero carbon rims laced to DT Swiss 350 hubs aid efficiency during speedy pursuits. You already have your strategy, execute with your Tactic.
Norco Valence SL Dura-Ace
$8,080.00
Norco's Valence SL Dura-Ace is the bike to rack up incredible miles. This endurance road bike rolls towards the horizon with a laterally stiff yet vertically compliant, stable, lightweight high-modulus carbon frame. Paired with a full carbon fork, this bike launches forward when you press on the pedals yet dampens fatiguing road vibrations, all with precision handling. It rolls on premium Easton carbon wheels with Vittoria clinchers for a aerodynamic ride that begs for more mileage. There's also a legendary Dura-Ace drivetrain and brakes for premium shifting and braking performance. Finished out with an excellent carbon bar stem and seatpost from Ritchey and a Fizik Arione saddle, the Valence SL Dura-Ace is the machine for record mileage.
Norco Valence C SL Ultegra Di2
$7,499.00
With Norco's Valence SL Ultegra Di2, you'll blend seamlessly with the adventure of the open road. Norco's Power Chassis design takes your every quad-fueled pedal stroke and turns it into forward momentum, while the groundbreaking ARC endurance system churns the gnarliest of roads into butter. Steep hills be darned—you'll climb them all thanks to 22 miraculous electronic speeds from the Ultegra Di2 drivetrain, and maybe shed a tear of joy at the instantaneous, beautiful gear changes. Carbon hoops from 3T carry you swiftly through all of your travels, and Shimano's hydraulic discs are prepared for full-time brake duty. 3T supplies a stiff, aluminum cockpit to cap off this road-hungry machine. Prepare for crazy mileage—on this bike, you may never want to come home.
Norco Tactic LTD
$6,825.00
Sleek, light and fast, Norco's stealthy Tactic LTD is ready to reel in breakaways, surge past, and crush the sprint to the line! Its super high-modulus, sub-900 gram frame uses Norco's Power Chassis Design for incredible responsiveness, and the full-carbon fork dives into turns with deft precision. Sail through long rides on Easton's smooth, responsive EC70 carbon wheels, while SRAM's RED22 gruppo deftly delivers outstanding shifting and braking. Finishing touches include Easton's renowned stem, bars, and seatpost, as well as a feathery Fizik saddle.
3T Strada Pro Force
$6,498.99
A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! 3T's Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need. The Strada Pro Force complete bike takes full advantage of the Strada features. SRAM is the world leader in 1x drivetrains and the Force 1x groupset is flawless. Additional features include the power meter-ready crankset and Discus C35 PRO aero train/race wheels with Pirelli tires (we spec the “25mm” labeled tires because they fit much wider on the Discus C35 PRO rim so the combination creates a perfect 28.3mm effective width).
Norco Valence Disc C Ultegra Di2
$5,999.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Effortlessly select from among 22 speeds with the crisp, self-adjusting Shimano Ultegra Di2 electronic drivetrain, and enjoy the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight PR1600 DICUT wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Norco Search XR Carbon Force 1
$5,599.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
3T Exploro LTD Frame
$5,499.99
There is something magical and fun about riding on a mixture of surfaces, and only the EXPLORO delivers on all terrains. Its road geometry is fast on good surfaces and capable on bad ones. Its clearance for up to 2.1” mountain bike tires means nothing will stop you. And the aerodynamics are so good that even with knobby tires, it outperforms round-tube road bikes with skinny tires. There’s simply nothing else like it. The Exploro is designed to fit road, cross and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c, the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter and therefore the same predictable handling. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles. The key to the Exploro’s speed is the aero downtube that is wide enough to catch the airflow coming off the big front tire (a skinny downtube wouldn’t even touch the airflow). But at 50mm wide, a full airfoil with a normal ratio would have to be 150-200mm deep, causing too much surface drag. So we square off the tail, keeping most of the aero performance with a 50x75mm cross section that is also close to perfect for strength and stiffness; our Sqaero shape. The wide downtube also effectively shields the water bottles. We also use Sqaero on the headtube, seattube, seatstays and seatpost.
3T Exploro Team
3T created a complete bicycle option for their Exploro range with the Exploro Team Rival. This product features the Exploro team frame outfitted with the latest products from companies like SRAM, WTB and of course 3T components. The SRAM Rival 1x shifting, braking and drivetrain duties offers the perfect balance of performance and practicality. The 1x system gives you everything you need and nothing you don’t. Innovative, responsible and ready to tackle any conditions. WTB provides the comfort features from the amply padded Volt Pro saddle to their voluminous 47mm ByWay TCS Road Plus tires. These tires match up very well with the 24mm inner width of Fulcrum's Red Power 650b wheelset. 3T's ARX stem coupled with their ErNova handlebar wrapped in Corius Pro handlebar tape delivers a comfortable cushioned grip.
Norco Section Carbon Ultegra SL
$5,199.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
3T Strada Team
A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.
3T Strada Team Stealth
$4,807.99
A stiff frame for ultimate power transfer. Wider tires for an unexpected wealth of comfort. A 1x drivetrain to improve aerodynamics and save 400g in component weight. And aerodynamics optimized around all these features! The Strada blends together benefits in a way no other aero road bike can. Do you want speed or comfort? Both! Wider tires are one of the biggest factors in road bike comfort by reducing the shock of cracks, curbs, and cobbles. But aerodynamics are also important on such rides, and wide tires tend to test poorly in the wind tunnel. However, that is to be expected if you test them with frames and parts optimized for narrow tires. The Strada is the first aero road frame optimized for wider tires, so finally you can be fast and comfortable all the time, from the cobbles to the climbs. All day, every day, with one and the same bike. With all aero road bike developments of the past 20 years, the drivetrain was never really tackled. So we did. The BB area - with frame, crank, chainrings, front derailleur, water bottles and rider legs - leaves little room for the air to pass through. A single ring drivetrain eliminates the front derailleur and inner ring. Thus it reduces frontal area and creates space for unobstructed air flow. And with modern cassettes (in particular the 3T Overdrive and Bailout), you still have all the gears you need.
Norco Search XR Carbon Ultegra
$4,799.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Norco Tactic Ultegra Di2
$4,650.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Shimano Ultegra integrated direct mount caliper brakes deliver a solid feel under hard braking, and the Ultegra Di2 drivetrain offers precise electronic shifting at the touch of a button. You already have your strategy, execute with your Tactic.
Norco Section Carbon Rival
$4,499.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Valence Disc C Ultegra
$4,499.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Crisp, precise shifting comes from a tried-and-true Shimano Ultegra drivetrain, along with the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight P1800 Spline wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Norco Search C Ultegra
$4,429.00
You can capitalize on your wanderlust with your very own through-axled, full-carbon exploration machine, Norco's Search C Ultegra. Norco's Power Chassis design sends your pedal effort straight into the road, and the ARC Endurance system waylays road chatter for hour after hour of comfortable riding. DT Swiss rims revel in your questionable terrain choices, and Clement tires are just as keen on exploration as you are. Lumpy fire roads or heinous climbs be darned, the gears to charge through all are packed into Shimano's 2 x 11-speed Ultegra drivetrain. Your hands will have a home away from home atop 3T Ergonova bars and Norco's Lite stem, while a supportive WTB saddle brings comfort to the party.
Norco Tactic SL Disc Ultegra
$4,399.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Dual thru-axles and Shimano hydraulic disc brakes provide complete control in all conditions, while the smooth-shifting Shimano Ultegra drivetrain fires off crisp shifts with instantaneous response so you're always poised for action. You already have your strategy, execute with your Tactic.
Norco Search C Ultegra
$4,299.00
You can capitalize on your wanderlust with your very own through-axled, full-carbon exploration machine, Norco's Search C Ultegra. Norco's Power Chassis design sends your pedal effort straight into the road, and the ARC Endurance system waylays road chatter for hour after hour of comfortable riding. Easton rims revel in your questionable terrain choices, and Panaracer tires are just as keen on exploration as you are. Lumpy fire roads or heinous climbs be darned, the gears to charge through all are packed into Shimano's 2 x 11-speed Ultegra drivetrain. The finishing touches include Norco's alloy stem and flared handlebar combo and supportive Norco SL race saddle.
Norco Section Carbon Ultegra
$3,999.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Section Carbon Ultegra Women's
$3,999.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Tactic SL Disc Ultegra RS685
$3,999.00
For big wins in high-stakes competition, Norco's Tactic SL Disc has a lot to offer. The sub-1,000g high-modulus carbon frame features road racing geometry that puts you in an aggressive position to maximize efficiency and sprinting power. Flat mount hydraulic disc brakes give you the edge in inclement weather by delivering exceptional stopping power and controlled modulation, and the stiff, full carbon fork instills confidence at speed with its precise handling. The Tactic's seatstays provide just enough forgiveness for a great balance of comfort and performance to keep you fresh longer. Shimano Ultegra graces the RS685 build for proven performance in a svelte 11-speed drivetrain. DT Swiss R32 wheels look sharp and offer a semi-aero profile for all-around use, while the Clement Strada LGG 25mm tires put all-weather control on your side. Zipp Service Course SL is used in key areas you'll appreciate, and Norco's own Race Saddle finishes this race-ready build.
Norco Search XR Carbon Apex 1
$3,899.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
3T Exploro Team Frame
$3,874.99
There is something magical and fun about riding on a mixture of surfaces, and only the EXPLORO delivers on all terrains. Its road geometry is fast on good surfaces and capable on bad ones. Its clearance for up to 2.1” mountain bike tires means nothing will stop you. And the aerodynamics are so good that even with knobby tires, it outperforms round-tube road bikes with skinny tires. There’s simply nothing else like it. The Exploro is designed to fit road, cross and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c, the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter and therefore the same predictable handling. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles. The key to the Exploro’s speed is the aero downtube that is wide enough to catch the airflow coming off the big front tire (a skinny downtube wouldn’t even touch the airflow). But at 50mm wide, a full airfoil with a normal ratio would have to be 150-200mm deep, causing too much surface drag. So we square off the tail, keeping most of the aero performance with a 50x75mm cross section that is also close to perfect for strength and stiffness; our Sqaero shape. The wide downtube also effectively shields the water bottles. We also use Sqaero on the headtube, seattube, seatstays, and seatpost.
3T Exploro Flatmount Team Frame
$3,846.99
The 3T Exploro is designed to fit road, cross, and even mountain bike tires following the GravelPlus standard. The road and cross tires are 700c and the mountain bike tires use the 650b size, ensuring that all of these have virtually the same overall wheel diameter, and therefore the same predictable handling. With road wheels and tires, the Exploro is a very fast aero road bike—and comfortable, as it fits any size tire. Switch to monster 2.1” (54mm) tires and it soaks up anything that gravel, dirt or singletrack can throw at you. Stay with a mid-size tire to mix on- and off-road segments on every ride. Why is aerodynamics important on allroad (asphalt, gravel, fire roads, single track) rides? - You may go slow off-road, but on the connecting asphalt sections, you need road riding speed. - If you’re slow because of gradients, aero doesn’t matter much. But if it's due to head- or crosswinds, you're slow relative to the ground but very fast relative to the air, and that’s what determines the resistance you experience (that’s exactly why you’re slow). We didn’t want the Exploro to be fast in theory, but fast in the real world. So we tested at a realistic 20mph (32kmh) instead of the standard 30mph (48kmh) and optimized the frame for water bottles (tough to do long, epic rides without). We even designed the Sqaero shape to work well when covered in mud! The result? A muddy Exploro with 40mm knobby gravel tires and 2 water bottles is faster than the equivalent clean round tube bike is with 28mm slick road tires and without bottles.
Norco Search XR Apex 1
$3,799.00
The Norco Search XR is simultaneously non-conformist yet familiar, pushing the limits of what you’d expect from a drop bar bike. With tire clearance up to 700 x 45c (or 650B x 2.1”), rack, fender and bottle mounts, and a lightweight carbon frame, the Search XR is an all-new breed of adventurer that takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, bomb down fire roads, tackle a gravel grinder or load up for a bikepacking trip — better yet, check “all of the above”. With WTB STS 123 rims and 40mm Clement X’Plor MSO tires, you’re ready for any of it. Its svelte SRAM Apex 1x11-speed drivetrain offers a gear range that lets you maintain speed over those rollers or crank out long climbs into the clouds. And, when you come back down, you’ll be glad you have Apex hydraulic disc brakes to modulate your descent. For all the adventures you can imagine, and for those you have yet to dream up, Search XR is your ride.
Norco Valence C Ultegra
$3,799.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the carbon frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Crisp, precise shifting comes from a tried-and-true Shimano Ultegra drivetrain, with matching Ultegra brakes for smooth braking power and control. DT Swiss provides strength and aerodynamics with their lightweight P1800 Spline wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Norco Tactic 1
$3,700.00
Every rider can benefit from a winning strategy; let Norco's Tactic 1 play a crucial role in your plan. Its super high-modulus, sub-900 gram frame uses Norco's Power Chassis Design for incredible responsiveness. Leading the way, a full-carbon fork carves through turns with pinpoint precision. Easton's agile EA70 wheels make every ride a thrill, and the 22-speed FSA/Shimano Ultegra drivetrain has a gear for every situation on the road. Plus, finishing touches like the Fizik saddle and Easton EA70 cockpit are a winning combination in this go-fast strategy.
Norco Section Steel Ultegra
$3,599.00
The Section Steel is built for riders who have a taste for the classic look and feel of chromoly, but still want to ride every road they encounter with the same vigor. This ferrous all-road bullet is crafted around big tires with a lightweight, resilient frame with geometry and features that won't let any road interrupt your rhythm. It may look classic, but the Section Steel's lateral stiffness and shock-absorbing vertical compliance rivals many “modern” materials' abilities to provide the all-day performance rider efficient power transfer while smoothing out rough roads.
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